fnel

About fnel

In the collaborative journey of building a product, understanding your user's path is a team effort. fnel is the dedicated funnel analytics partner for solo founders, indie hackers, and early-stage startups, designed to bring clarity and alignment to your growth initiatives. It cuts through the noise of traditional, complex analytics platforms by focusing on one critical collaborative task: pinpointing exactly where users drop off in your key conversion funnels. With a single line of code, your entire team can start gathering actionable data and instantly visualize user journeys in real-time. This eliminates the typical setup headaches and steep learning curves, allowing you to work in synergy—spending less time configuring disparate tools and more time collaboratively optimizing signups, onboarding flows, and conversions. Whether you're validating a new idea with a small team or scaling your first SaaS, fnel provides the shared, clear insights needed to make swift, unified decisions and improve your product together.

Features of fnel

Real-Time Funnel Visualizations

fnel provides immediate, visual representations of your user conversion paths the moment you start tracking. This allows your team to collaboratively monitor live user behavior, see exactly which steps in your funnel are underperforming, and react quickly to changes. The intuitive dashboard turns complex event data into clear, actionable charts, ensuring everyone from developers to founders is aligned on where to focus optimization efforts for maximum impact.

One-Line Code Integration

Designed for seamless teamwork between technical and non-technical members, fnel requires just a single snippet of code to implement. This developer-friendly approach means your engineering team can enable powerful analytics in minutes, not days, freeing them to focus on core product work while instantly empowering the entire team with valuable user insights. It's the epitome of cooperative efficiency.

Smart Drop-Off Detection

fnel actively works with you by automatically monitoring your funnel steps and alerting your team when a significant drop-off is detected. This proactive feature means you don't have to constantly watch the dashboard; fnel highlights potential conversion leaks, enabling your team to collaboratively investigate and fix issues faster, turning analytics from a passive report into an active partnership.

A/B Test Validation at the Funnel Level

Move beyond vanity metrics and validate experiments as a unified team. fnel allows you to compare A/B test variants based on their performance at each specific step of your funnel. This provides deeper, more reliable insights into what truly improves the user journey, fostering data-driven collaboration on what changes lead to better overall conversion rates.

Use Cases of fnel

Optimizing SaaS User Onboarding

Teams building SaaS products can use fnel to collaboratively track the critical signup funnel from landing page visit to email verification and final activation. By visualizing where potential users disengage, product managers, marketers, and developers can work together to streamline the onboarding process, remove friction points, and improve activation rates through shared understanding.

Streamlining E-commerce Checkout Flows

For e-commerce projects, fnel helps the entire team—from UX designers to growth marketers—visualize the checkout process from cart view to order confirmation. Identifying specific steps with high abandonment (like shipping or payment) enables a coordinated effort to simplify the process, reduce cart abandonment, and directly increase revenue.

Validating Marketing Campaigns for Lead Generation

Agency and marketing teams can leverage fnel to prove campaign effectiveness by tracking lead generation funnels. By monitoring steps from form submission to qualified lead to booked call, the team can collaboratively see which campaigns drive not just clicks, but actual qualified leads, aligning marketing efforts with sales outcomes.

Rapid Product Idea Validation

When a small team or indie hacker is testing a new product idea, fnel provides a lightweight way to collaboratively understand initial user interest and drop-off. Tracking a simple funnel on a landing page or MVP helps the team quickly gather feedback, make joint decisions on iteration, and validate the core concept without getting bogged down in complex analytics setup.

Frequently Asked Questions

How is fnel different from Google Analytics or Mixpanel?

fnel is purpose-built for collaborative, focused funnel analysis. Unlike broader platforms that require complex schemas and create data silos, fnel offers one-snippet setup, immediate step-level insights, and built-in drop-off detection. It's designed to get your entire team on the same page quickly, eliminating noise so you can work together to fix what matters most without a steep learning curve.

Is there a free plan to start using fnel with my team?

Absolutely. fnel offers a Free Starter plan that includes up to 5,000 events per month and tracking for up to 3 funnels. This allows your whole team to start collaborating on funnel analysis, validate your setup, and gain initial insights without any cost or credit card required. You can upgrade to a paid plan seamlessly when your collaborative needs grow.

What details are included in the Pro and Lifetime plans?

The Pro plan, priced at $12/month (or $9.99/month annually), is built for teams serious about growth. It includes 100,000 events/month, unlimited funnel tracking, real-time dashboards, advanced drop-off analysis, data export capabilities, and priority support. The Lifetime plan offers a one-time payment for all Pro features plus lifetime updates and premium support, perfect for teams committed to long-term, collaborative optimization.

How quickly can my team get started with fnel?

Your team can be up and running in just a few minutes. The process is designed for cooperation: a developer installs the simple package and adds your API key, and then anyone can immediately start tracking events and viewing the real-time analytics dashboard. This rapid setup ensures your team spends minimal time on configuration and maximum time working together on insights.