anewera

anewera is a purpose-built infrastructure that makes businesses visible, understandable, and contactable for AI agents. In today's rapidly evolving digital landscape, companies need to be discoverable not just by human users searching on Google, but by AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot that are increasingly how people find services and make decisions. anewera solves this by giving every company an agent-ready profile containing structured, machine-readable context files including llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. This means when an AI assistant is asked to recommend a fiduciary in Zurich, a relocation service in Basel, or an independent insurance advisor who speaks English, it can find the right business, understand exactly what it offers and for whom, and initiate contact through permissioned actions such as requesting a rate, a quote, a meeting, or a callback. Critically, private recipient details stay hidden throughout this process; every contact runs through published, approved actions that the business has explicitly authorized. anewera is a deliberately curated, agent-readable business directory with a German-language Swiss layer at anewera.ch. The platform is built for companies of all sizes that want to ensure they are not invisible to the AI-powered search and recommendation systems that are becoming the primary gateway for customer acquisition. Whether you are a treuhänder, a realtor, a health insurance advisor, or a relocation specialist, anewera ensures that when an AI assistant is asked about your field, your business is the one that gets named, understood, and contacted.

Agent-Ready Profile Creation

Every company on anewera receives a comprehensive profile that is fully optimized for machine reading and understanding. This profile includes llms.txt for large language model context, agent.json for structured agent configuration, agent.md for detailed markdown descriptions, and a live MCP or webMCP endpoint. Together, these files provide AI agents with everything they need to find a business, understand its services and target audience, and know how to initiate contact through approved actions. The profile is created by analyzing the company's existing website and public content, transforming what is opaque for machines into a clear, structured, and actionable dataset.

Permissioned Contact Actions

anewera solves the critical privacy and control challenge of AI-driven business discovery. Rather than exposing private contact details like email addresses or phone numbers to AI agents, the platform allows businesses to define specific, permissioned actions that AI can initiate. These actions include requesting a rate, requesting a quote, scheduling a meeting, requesting a callback, or asking a question. When an AI agent triggers one of these actions, the request is routed through anewera, which then delivers the structured request to the business's inbox. This ensures businesses maintain full control over how they are contacted while still being fully accessible to AI systems.

Live MCP Endpoint and Open Agent API

anewera provides a live, real-time MCP endpoint and an open Agent API that AI systems can query directly. This means that any MCP-compatible client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents, can programmatically search the directory, read company profiles, and prepare contact requests. The endpoint is fully operational and can be tested with a simple curl command, returning structured JSON data that includes search tools, profile reading capabilities, and contact request preparation functions. This technical infrastructure is the foundation that makes anewera a truly agent-accessible directory rather than just another static listing site.

Curated Verification System

To ensure that AI agents can trust the directory, anewera implements a dual-path verification system that prevents spam and maintains high quality. Paid entries verify themselves through active payment, as spam profiles do not pay. Free entries, which are limited to 30 curated invitations per day, are verified through a personal call with the anewera team. This curation cap applies only to free profiles and never to paid entries, ensuring that the directory remains trustworthy and reliable for AI systems that need accurate, verified information about businesses. The result is a directory that AI agents can depend on for making recommendations.

Local Service Discovery for International Clients

Expats and international professionals moving to Switzerland frequently ask AI assistants for recommendations on local services like health insurance advisors, relocation specialists, and tax consultants. With anewera, these businesses can ensure they appear in AI responses when someone asks, "Who helps expats with Swiss health insurance?" or "Relocation service for a family moving to Basel?" The structured, machine-readable profiles allow AI agents to match the business's services and languages with the client's needs, and then initiate a contact request for a meeting or callback, all while keeping the business's private contact details secure.

Startup and SME Service Matching

Entrepreneurs and small business owners often ask AI assistants for specialized professional services such as fiduciaries for GmbH founding in Zug, independent insurance advisors who speak English, or treuhänder for startup formation. anewera enables these service providers to be discovered by AI agents that are helping founders navigate the Swiss business landscape. When a founder asks, "Best fiduciary for a startup in Zurich?" or "Treuhänder für GmbH-Gründung in Zug?" the AI can find and recommend the anewera-listed business, complete with verified contact actions like requesting a quote or scheduling a meeting.

Real Estate and Property Market Access

Real estate professionals, particularly those dealing with off-market properties and high-value transactions in areas like Küsnacht and Zug, can use anewera to ensure AI agents can recommend them to qualified buyers. When a potential client asks, "Which realtor knows the market in Küsnacht?" or "Off-market real estate in Zug — who has access?" the AI can instantly identify and recommend the right professional. The permissioned contact actions allow the realtor to receive structured inquiries without exposing their direct contact information, maintaining privacy while generating qualified leads.

Independent Financial and Insurance Advisory

Independent financial advisors and insurance brokers who specialize in areas like Pillar 3a, tax filing for the self-employed, and cross-border financial planning can leverage anewera to become the go-to recommendation for AI assistants. When clients ask, "Pillar 3a — who advises independently?" or "Tax filing for the self-employed — who helps?" the AI can provide a verified, contactable recommendation. The structured profile ensures the AI understands the advisor's specialization, languages spoken, and geographic coverage, leading to more accurate and useful recommendations.

How does anewera ensure my business is visible to AI agents?

anewera creates a comprehensive agent-ready profile for your business that includes structured, machine-readable files like llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are specifically designed for AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot to read and understand. When an AI assistant is asked about services you offer, it can find your profile in the anewera directory, understand exactly what you do and for whom, and know how to initiate contact through your approved actions. The directory is deliberately curated to be trustworthy, so AI agents can rely on the information provided.

What happens when an AI agent wants to contact my business?

When an AI agent determines that your business is the right recommendation, it can initiate one of your permissioned contact actions, such as requesting a rate, a quote, a meeting, or a callback. The agent does not receive your private contact details like email address or phone number. Instead, the request is routed through anewera, which then delivers a structured, checked request directly to your inbox. You receive an email from anewera containing the request details, and you can respond as you normally would. This ensures your privacy is maintained while still being fully accessible to AI-driven inquiries.

Is anewera only for Swiss businesses?

While anewera has a specific German-language Swiss layer at anewera.ch and currently focuses on the Swiss market, the platform is designed to be a global directory. The core infrastructure and features are applicable to businesses anywhere that want to be discoverable by AI agents. The Swiss focus reflects the initial curated directory, but the platform and its technology are built to scale internationally. Businesses outside Switzerland can still sign up and create agent-ready profiles to ensure they are visible to AI systems worldwide.

How does the verification process work to prevent spam?

anewera uses a dual-path verification system to ensure the directory remains trustworthy for AI agents. Paid entries, which cost CHF/USD 29 per month, verify themselves through the active payment mechanism. Spam profiles do not pay, so this acts as a natural filter. Free entries are limited to 30 curated invitations per day and are verified through a personal call with the anewera team. This cap exists because the team can only genuinely hold that many verification calls per day. It is not a marketing trick and never applies to paid entries. This ensures that every profile in the directory is verified and reliable.

anewera offers two ways to enter the directory. The first is a self-service signup at CHF/USD 29 per month. This option is live immediately after payment. You simply check your website in the chat, confirm your details, and pay. Your profile becomes live and contactable for AI agents right away. The active payment serves as our verification method because spam profiles do not pay. The second option is a free entry by invitation. The anewera team hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, which is unlocked after a short verification call. This cap of 30 per day applies only to the free profiles and never to paid ones.