Proofling
Proofling works with you to automatically collect, follow up on, and publish verified customer testimonials so your proof builds itself.
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About Proofling
Proofling is a testimonial automation SaaS designed specifically for indie founders and small teams who need customer proof but hate the manual grind of asking for it. The product acts like a cooperative AI agent that works alongside your team, collecting, verifying, and publishing testimonials without anyone having to chase customers individually. By connecting your Stripe account once or pasting in your customer list, Proofling handles the entire outreach process: it sends a warm, personal ask in your name, follows up with a single gentle nudge for those who do not reply, and lets customers respond either in writing or through a guided video story with clear consent attached. The core value proposition is synergy between automation and authenticity. Proofling does not fake star ratings or inflate review widgets. Instead, it focuses on honest, source-labeled quotes that build real trust on your pricing page. The platform is built for collaboration between you and your customers: you approve every piece of feedback before it goes public, keeping control over what the world sees while your Wall of Proof fills itself over time. With features like Stripe-triggered asks, bounce and complaint protection, and full data exportability, Proofling ensures that your testimonials, customers, and consent records stay yours to keep and reuse. It is the missing piece for founders who already have happy customers but lack the organized proof on their page that turns hesitation into yes.
Features of Proofling
Automated Customer Outreach and Nudging
Proofling eliminates the awkward task of manually asking for testimonials. Once you connect Stripe or paste your customer list, the platform sends a personalized, private ask in your name. If a customer does not respond, Proofling automatically sends one gentle reminder a few days later, then stops. This cooperative approach ensures no one feels nagged, and no reply slips through the cracks. Your team saves hours of follow-up work while maintaining a warm, authentic connection with each customer.
Guided Video and Written Reply Collection
Customers can respond to your testimonial request in their preferred format. They can type a written quote or record a guided video story directly through Proofling. The video feature provides prompts and structure, making it easy for customers to share their experience without needing production skills. Every submission includes a clear consent label, so you know exactly what you are allowed to publish. This synergy between written and video formats gives your proof variety and depth.
One-Tap Approval and Consent Management
You maintain full editorial control over every testimonial. When a customer submits feedback, it lands in your private dashboard labeled as positive, mixed, or no response. You simply tap approve to publish, or keep it private. Consent records are attached to each submission, ensuring compliance and transparency. This feature builds trust with your customers because they know their words are only shared with their explicit permission. Your team works together with customers to curate authentic proof.
Bounce and Complaint Protection
Proofling protects your sender reputation and your customer relationships. The platform automatically pauses sending if it detects a high bounce rate or a complaint from a recipient. This prevents one bad list from harming your deliverability or annoying your audience. The system works cooperatively with your existing email infrastructure to ensure that only engaged, willing customers receive your testimonial requests. This feature keeps your outreach clean and respectful.
Use Cases of Proofling
Launching a New Pricing Page with Social Proof
When you are about to launch or redesign your pricing page, you need real customer quotes to overcome buyer hesitation. Proofling helps you quickly collect and approve testimonials from your existing customer base. You connect Stripe, the AI agent sends asks automatically, and within days you have a curated Wall of Proof ready to embed. This use case is perfect for founders who want to launch with confidence, knowing that authentic proof is already in place to support their pricing.
Collecting Video Testimonials for a Product Hunt Launch
For a Product Hunt or major product launch, video testimonials can significantly boost credibility. Proofling allows you to invite your best customers to record guided video stories. The platform handles the ask, the nudge, and the consent collection. You approve the best clips and publish them on a shareable Wall of Proof or embed them directly on your launch page. This cooperative process ensures you have high-quality, consented video content without any production hassle.
Building a Trust Section for a SaaS Landing Page
Many SaaS landing pages lack a dedicated trust section because gathering testimonials feels like a never-ending task. Proofling automates this process entirely. You paste your customer list once, and the platform continuously asks new customers as they come in through Stripe. Over time, your Wall of Proof fills with approved quotes and video stories. Your team simply reviews and approves. The result is a living, growing trust section that builds credibility with every new visitor.
Managing Customer Feedback for a Beta Program
During a beta program, you need honest feedback without the pressure of public reviews. Proofling sends private asks to beta testers, collects their written or video responses, and keeps everything labeled with consent. You can review mixed feedback privately and only publish the positive, approved testimonials. This use case is ideal for founders who want to gather constructive input while also building a library of launch-ready proof. The system works cooperatively with your beta timeline.
Frequently Asked Questions
How does Proofling ensure my customers data stays private?
Proofling takes a transparent, cooperative approach to data privacy. If you use link-only forms, we store nothing about your customers until one of them chooses to submit. With Stripe Connect, we use a read-only restricted key, so card details never touch Proofling and stay entirely in Stripe. For pasted lists, we keep only the contact details and send status. We never sell data and never market to your customers. You can export your proof and consent records anytime and delete any customer with one click.
Can I control which testimonials go public on my wall?
Absolutely. You have full editorial control through the one-tap approval system. Every piece of feedback comes back labeled as positive, mixed, or no response. Only the items you approve are published to your Wall of Proof. Feedback that you want to keep private stays in your dashboard. This ensures that a troll, a bad week, or a pile-on never lands on your public wall. You decide what the world sees, and customers know their words are only shared with their consent.
What happens if a customer does not respond to the first ask?
Proofling sends a single, gentle reminder a few days after the initial ask. If the customer still does not respond, the system stops. There is no nagging or repeated emails. This cooperative approach respects your customers time and inbox. Meanwhile, your dashboard shows the status of each customer, so you know exactly who has replied, who is scheduled for a follow-up, and who has not responded. Nothing slips through the cracks, and no one feels harassed.
Is Proofling suitable for teams with multiple products or services?
Yes, Proofling is designed to scale with your business. You can manage multiple customer lists or Stripe connections within a single account. Each testimonial is labeled with its source, and your Wall of Proof can be organized by product or service. The platform handles the asking, nudging, and consent collection for each group independently. Your team can approve testimonials for different products from the same dashboard, making it easy to build trust across your entire offering.
Pricing of Proofling
Proofling offers a straightforward pricing model built for indie founders. There are 30 founding spots available at a special rate of $16 per month. Once those spots fill, the price increases to $24 per month. You can choose monthly billing or yearly billing at $192 per year, which saves you 16 percent. Founding pricing remains active while your subscription is active, so you lock in the lower rate as long as you stay subscribed. There is no card required to start, and you can send your first 5 asks for free to test the system. This pricing structure is designed to be cooperative with your budget, giving you access to full automation without a long-term commitment or hidden fees.
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