Masset

Masset is the easiest AI-powered digital asset management platform, designed to give your entire team one searchable home for every deck, one-pager, image, video, and document. It ensures that every piece of content is always on-brand and up to date, ending the chaos of assets scattered across shared drives, Slack threads, email attachments, and personal desktops. What makes Masset truly different is how it works with AI. It plugs your approved content straight into the AI tools your team already uses, like ChatGPT, Claude, Copilot, and Cursor. This means both people and AI pull the right, current content instead of guessing or retelling your story from memory. Teams across industries use Masset to end content chaos: marketing, sales, enablement, partners, and operations. With Masset, you can find any asset in seconds, update once and have it ripple everywhere, share with trackable links, and see exactly what gets used. It offers unlimited seats, month-to-month pricing, SOC 2 compliance, and a firm commitment to never training AI models on your data. Masset is the home your business content deserves, where every deck, video, and document stays current and findable by everyone who tells your story.

Unified Library with Natural Language Search

Masset provides a single, unified library where all your business content lives. You can ask for anything in plain language and get the right thing instantly. No more digging through folders or guessing file names. Just describe what you need, and Masset finds the current, approved version for you.

MCP Server for AI Tools

Masset speaks MCP, the open language AI tools use to reach real content. By connecting your approved library directly to ChatGPT, Claude, Copilot, and Cursor, every AI tool your team uses finally knows what your company knows. When you ask any of these tools to write, they draft from your approved library, not from guesses or generic internet content.

Myca: AI Assistant in Slack and Teams

Myca is your AI assistant that lives right inside Slack and Microsoft Teams. You can ask Myca for the latest pricing deck, a recent case study, or any other asset, and it delivers the current version in seconds. No new tabs, no digging, no guessing. It is like having a content expert on every channel your team already uses.

Trackable Shares with CRM Writeback

When you share content through Masset, you get trackable links that show exactly what gets used and by whom. These insights write back directly into your CRM, like HubSpot and Salesforce. This gives your sales and marketing teams real data on which assets drive engagement, helping you refine your strategy based on actual usage.

Boards, Version Control, and Analytics

Masset offers Boards for organizing content around campaigns or teams, version control so you can update once and it fixes everywhere, and analytics to see how your content performs. Version control means every tracked share, every board, and every AI draft automatically points to the latest version. The version chase ends here.

Sales Teams Finding the Right Assets Instantly

Sales reps often waste precious time searching for the latest pricing deck or battle card before a prospect call. With Masset, a rep can ask Myca in Slack for the current version and get it in 15 seconds. No more using old decks or hoping a colleague remembers where a file is saved. Every asset is current and findable.

Marketing Teams Keeping Content On-Brand

Marketing teams create dozens of one-pagers, case studies, and videos. Without a central home, different versions spread across Google Drive, SharePoint, and email attachments. Masset ensures that every piece of marketing content is stored in one place, always on-brand, and automatically updated. Update the source once, and it ripples everywhere.

AI Tools Drafting from Approved Content

When your team uses ChatGPT or Claude to draft a one-pager or a sales email, these tools typically guess based on generic knowledge. With Masset, they pull directly from your approved library. The AI drafts are accurate, cite your actual content, and never sound like everyone else. Your story stays consistent at machine speed.

Partner and Enablement Teams Sharing Trackable Content

Partner and enablement teams need to share content with external partners and track its usage. Masset allows you to share trackable links that show exactly what gets used. Insights write back to your CRM, giving you clear data on which assets drive partner engagement and enablement success. You see what works and what doesn't.

How does Masset ensure my content stays current across all AI tools?

Masset uses version control and its MCP server to keep every AI tool updated in real time. When you update a file in Masset, every AI tool that references it automatically pulls the new version. Every tracked share, board, and Slack answer also points to the latest version. You fix it once, and it is fixed everywhere.

Is my data safe with Masset?

Yes. Masset is SOC 2 compliant and has a strict policy of never training AI models on your data. Your content remains yours. The platform is designed with enterprise-grade security, so you can trust that your decks, case studies, and other sensitive materials are protected and private.

How does Myca work in Slack and Teams?

Myca is an AI assistant that you install directly into your Slack or Microsoft Teams workspace. You can mention Myca in any channel or direct message and ask for any asset by name or description. Myca instantly searches your Masset library and returns the current, approved version. It takes about 15 seconds to get the right file.

Can I track who uses my shared content?

Absolutely. Masset provides trackable links for every share. You can see exactly who opened a file, when they opened it, and how often. These insights can be written back to your CRM, such as HubSpot or Salesforce, giving your team real data on content engagement and helping you understand which assets drive the most value.