Grok Imagine

Grok Imagine helps your team create stunning AI videos together from text or images.

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Published on:

January 10, 2026

Pricing:

Grok Imagine application interface and features

Grok Imagine is a collaborative AI-powered creative suite designed to transform your ideas into stunning videos and images with remarkable ease and speed. Built on xAI's proprietary Aurora engine, it empowers creators, marketers, storytellers, and teams to generate high-quality visual content directly from text descriptions or existing images. The platform's core value lies in its seamless synergy between different creative modes—offering text-to-video, image-to-video, and text-to-image generation—all wrapped in an intuitive interface that fosters experimentation. A standout feature is its automatically synced audio, which generates fitting background music and sound effects, eliminating the need for separate audio editing and allowing creators to focus on the visual narrative. With flexible output ratios and distinct creative modes like Normal, Fun, and Spicy, Grok Imagine adapts to a wide spectrum of projects, from professional marketing clips to playful social media content. It’s built for teams and individuals who value a streamlined, powerful tool that turns collaborative vision into engaging audiovisual reality, starting with free credits to kickstart the creative journey.

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