Formly

Formly is a collaborative form-building platform that empowers teams to create, publish, and analyze high-converting forms without ever starting from a blank page. The product reimagines the traditional form builder by integrating directly with leading AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw, allowing users to describe the outcome they want in natural language and have the AI generate a polished, ready-to-publish form in seconds. Whether you need to screen job applicants, collect beta feedback, qualify leads, or manage event registrations, Formly turns your goal into the right questions, field types, and page flow that people actually complete. Once generated, every form opens in a full visual editor where teams can fine-tune every detail, from drag-and-drop blocks and multi-page flows to conditional logic, answer piping, and custom branding. Formly is built for modern teams that value speed, collaboration, and data ownership. It supports unlimited forms and submissions, offers GDPR-compliant hosting in Europe, and ensures your data stays yours with no cookies or tracking of form responses. The platform also connects seamlessly with your existing workflow through webhooks, a REST API, and MCP integration, so answers flow directly into your CRM, database, or any tool in your stack the moment they arrive. With Formly, you do not need a form, you need answers, and the entire team can work together to get them.

AI-Powered Form Generation

Formly lets your team skip the tedious setup by describing the outcome you want in a chat with any AI agent. Simply say something like "Create a feedback survey for our beta users" or "Build a job application form with a resume upload," and the AI drafts the questions, field types, and page flow automatically. This collaborative approach means your product managers, designers, and engineers can all contribute ideas in natural language, and the agent synthesizes them into a polished form that is ready for review and publication in seconds. The generated form is never a locked template, it opens in the full editor where your team can iterate together.

Full Visual Editor with Drag-and-Drop

Every form generated by AI or built from scratch opens in a real visual editor that gives your team complete control. You can drag and drop blocks, reorder pages, and see real-time previews as you work. The editor supports multi-page flows to split longer surveys into focused steps, conditional logic that shows or hides fields based on previous answers, and answer piping that personalizes questions with respondent data. Your team can add custom branding, colors, and logos to match your company identity. This collaborative environment means everyone from marketing to engineering can fine-tune the form together before publishing.

Comprehensive Field Types and Logic

Formly provides every block your team needs to collect the right data. From standard text inputs, dropdowns, and matrices to specialized fields like signatures, ratings, file uploads, phone, and email, the platform covers all common use cases. The real power comes from the logic system. Variables let you personalize every interaction, such as greeting respondents by their first name. Conditional logic ensures each respondent sees only relevant questions, which dramatically improves completion rates. Answer piping carries responses forward to later pages or external systems. These features work together to create forms that feel tailored to each user, boosting engagement and data quality.

Seamless Data Delivery and Integrations

Formly ensures your team's answers never get stuck in a dashboard. Every submission can be pushed to your CRM, database, or any tool in your stack the moment it arrives. Webhooks deliver submissions to any service that accepts them, with no middleman or polling required. The REST API and MCP integration let your AI agents fetch and summarize responses for you, so you can ask "Show me this week's responses to the signup form" and get a clear breakdown. Upcoming integrations with Notion, Zapier, and Make will further expand your team's ability to automate workflows and keep data flowing where it is needed most.

Lead Qualification and Sales Pipelines

Marketing and sales teams can collaborate using Formly to build intelligent lead qualification forms that automatically score and route prospects. Describe your ideal customer profile to the AI agent, and it generates a form with the right screening questions, conditional logic, and answer piping. When a prospect submits, webhooks push the data directly into your CRM, triggering follow-up sequences. Your team can review analytics together, seeing which sources generate the best leads and adjusting questions in the visual editor without any coding. This collaborative workflow ensures sales and marketing stay aligned on what matters.

Job Applicant Screening and HR Forms

HR teams and hiring managers can work together to create comprehensive job application forms in minutes. Simply tell the AI agent "Build a job application form with a resume upload," and it generates a multi-page flow covering personal details, work history, skills assessments, and file uploads for CVs and portfolios. The visual editor lets your team add signature fields for agreements, rating scales for skill evaluations, and conditional logic to show role-specific questions. Submissions flow directly into your ATS or database via webhooks, and your agent can summarize applicant pools, highlighting top candidates based on your criteria.

Customer Feedback and Product Research

Product teams can use Formly to gather honest, actionable feedback from users at every stage. Describe the outcome you want, such as "Collect beta feedback on our new feature," and the AI drafts a survey with rating scales, open-ended questions, and multi-page flows that respect the respondent's time. The team can then fine-tune the form in the editor, adding conditional logic to probe deeper on specific responses. Analytics show completion rates, average ratings, and keyword summaries. Your agent can even provide a verbal breakdown of responses, like "Most beta users ask for dark mode and CSV export," enabling data-driven decisions without manual analysis.

Event Registration and Signups

Event coordinators and community managers can collaborate on Formly to create smooth registration experiences. Describe your event, including capacity limits and required information, and the AI generates a form with name, email, ticket type selection, and dietary preferences. The visual editor lets your team add custom branding, multi-page flows for different attendee tracks, and conditional logic for add-on workshops. Submissions trigger email confirmations and webhook notifications to your event management system. Your team can monitor real-time analytics to see registration trends and adjust questions or capacity on the fly, ensuring a seamless experience for every attendee.

How does Formly integrate with AI agents like Claude or ChatGPT?

Formly requires a one-time setup where you connect your preferred AI agent to your Formly account. This process takes about two minutes. Once connected, you can simply describe the form you need in natural language, and the agent will generate a complete draft with questions, field types, and page flow. You can also ask your agent to summarize responses, show weekly analytics, or even modify existing forms, all through the same chat interface. The agent works with Claude, ChatGPT, Cursor, Codex, OpenClaw, and n8n, giving your team flexibility to use the tools they already love.

Is my data secure and compliant with privacy regulations?

Yes, Formly takes data ownership and privacy seriously. All form responses are hosted in Europe and the platform is fully GDPR compliant. Formly does not use cookies or track your form responses in any way. Your data stays yours, and you retain full control over how it is stored, accessed, and shared. This makes Formly an excellent choice for teams handling sensitive information like job applications, customer feedback, or lead data that must meet strict regulatory standards.

Can I customize the look and feel of my forms to match my brand?

Absolutely. Every form generated by AI or built from scratch opens in Formly's full visual editor, which includes complete branding controls. You can add your company logo, choose custom colors and fonts, and adjust layouts to match your brand guidelines. The editor provides real-time previews so your team can see exactly how the form will appear to respondents. You can also embed forms on your own website or domain, use short links, or launch them as popups, ensuring a consistent brand experience wherever your audience encounters the form.

What happens to the data after someone submits a form?

Formly gives your team multiple options for what happens with submission data. You can view and analyze responses directly in the Formly dashboard, which shows submission counts, completion rates, and aggregated analytics. For automated workflows, you can configure webhooks to push every submission to any service that accepts them, such as your CRM, database, or custom endpoint, the moment it arrives. The REST API and MCP integration also allow your AI agents to fetch and summarize responses on demand. Upcoming integrations with Notion, Zapier, and Make will provide even more ways to move data where your team needs it.

Formly offers a single, straightforward plan with unlimited forms and unlimited submissions. You can cancel anytime with no long-term commitment. The plan includes full access to the AI-powered form generator, the visual editor with all field types and logic, webhooks and API access, GDPR-compliant hosting in Europe, and the ability to embed forms anywhere. There are no hidden fees or per-submission charges. The team encourages you to start generating forms immediately and upgrade only if your needs grow beyond the unlimited offering.