SponsorRadar

About SponsorRadar

SponsorRadar is the definitive sponsorship intelligence platform designed to foster collaboration and success within the YouTube creator ecosystem. We believe that the best partnerships are built on clear, actionable data and mutual understanding. Our platform serves as a central hub, connecting creators, brands, and managers with the insights they need to work together effectively. By tracking over 543,000 sponsorships across 39,000+ brands and 25,000+ channels, we provide a transparent, real-time view of the sponsorship landscape. For creators, this means no more guesswork; you can see exactly which brands are investing in channels like yours, understand their partnership patterns, and craft targeted pitches that resonate. For brands and agencies, it offers a window into competitor campaigns and emerging talent, enabling smarter, data-driven collaboration. Ultimately, SponsorRadar empowers all parties in the sponsorship journey to find the right partners, streamline outreach, and build synergistic relationships that drive growth for everyone involved.

Features of SponsorRadar

Comprehensive Brand Directory

Our extensive Brand Directory features detailed profiles on thousands of companies actively sponsoring YouTube content. Each profile provides a complete sponsorship history, showing which specific channels they've partnered with, the frequency of deals, and typical collaboration patterns. This depth of insight allows you to understand a brand's sponsorship strategy at a glance, helping you identify which companies are most likely to be a synergistic fit for your channel or roster, based on their proven interests and investment history.

In-Depth Channel Research

Gain a complete understanding of any creator's sponsorship portfolio through our Channel Research tool. Simply search for a channel to see every brand that has sponsored them, which specific videos featured sponsorships, and how often they partner. This feature is invaluable for competitive analysis, understanding market rates within your niche, and identifying warm lead opportunities by seeing which brands are already investing in content similar to yours, fostering a data-backed approach to collaboration.

Niche Category Insights

Navigate the vast sponsorship market efficiently with our category filtering. Discover brands specifically targeting niches like gaming, tech, lifestyle, finance, and more. This allows creators to quickly find sponsors aligned with their content theme and audience interests, while enabling brands and agencies to pinpoint creators within their exact target demographic, ensuring that every potential partnership starts with a foundation of relevance and shared audience goals.

Integrated Outreach & Management Tools

SponsorRadar goes beyond discovery to support the entire partnership workflow. Generate a professional media kit with one click, personalize outreach emails directly from the platform, and track your entire pipeline of conversations and deals. These tools are designed to streamline collaboration, keeping all communication and relationship management organized in one place, making it easier for teams and creators to work in sync towards successful partnerships.

Use Cases of SponsorRadar

For Creators Seeking Sponsorships

A growing tech review channel can use SponsorRadar to identify brands that have recently sponsored similar mid-sized tech creators. By researching those channels' sponsorship histories, they can build a list of warm leads, understand typical deal structures, and use the integrated tools to send a personalized, compelling pitch that demonstrates clear alignment, significantly increasing their chances of securing a collaborative partnership.

For Brands & Marketing Agencies

A brand launching a new fitness product can utilize the platform to research which creators their main competitors are sponsoring within the health and wellness niche. They can analyze sponsorship trends, identify highly engaged but potentially undervalued channels, and build a targeted outreach campaign to form partnerships that effectively reach their desired audience and counter competitor moves through strategic collaboration.

For Talent Managers & MCNs

A talent manager overseeing multiple creators in the lifestyle space can use SponsorRadar to efficiently scout for new sponsorship opportunities across their entire roster. They can track brand campaign trends, identify which companies are expanding their creator partnerships, and manage outreach and negotiations from a single dashboard, ensuring they secure the best possible collaborative deals for all their clients.

For Market & Competitive Analysis

An analyst or a creator themselves can study the sponsorship landscape of top channels in their category. By examining the frequency, brand diversity, and estimated value of deals on competitor channels, they can benchmark their own performance, set realistic partnership rates, and identify gaps or opportunities in the market that they can leverage in a collaborative strategy with potential sponsors.

Frequently Asked Questions

How does SponsorRadar find its sponsorship data?

Our data is compiled through a proprietary, automated tracking system that scans YouTube videos daily to identify sponsored content. We verify integrations, sponsor mentions, and disclosure tags to ensure the information in our database of over 543,000 sponsorships is accurate and up-to-date, providing a reliable foundation for your collaborative research and outreach efforts.

Is SponsorRadar suitable for small channels?

Absolutely. SponsorRadar is built for creators at every stage, from 10K to 10M subscribers. The platform helps smaller channels identify brands that are already working with creators of a similar size and niche. This allows you to target sponsors with proven interest in your audience bracket, making your outreach more collaborative and effective from the very beginning of your growth journey.

Can I see contact information for brands?

Yes, a core feature of SponsorRadar is providing actionable contact information for the brands in our database. Alongside their sponsorship history, we supply relevant contact details, empowering you to initiate direct and collaborative conversations with decision-makers, streamlining the connection process between creators and potential partners.

How often is the data updated?

Our database is updated daily. We continuously track new video uploads across our indexed channels to log new sponsorships and refresh existing brand and channel profiles. This ensures you are always working with the most current market intelligence, allowing for timely and relevant collaborative opportunities.