Dividend Data vs Pure Tax Investigations
Side-by-side comparison to help you choose the right product.
Dividend Data
Access instant stock data and 30 years of financial history in your spreadsheets with Dividend Data’s seamless add-in for Excel and Google Sheets.
Last updated: March 11, 2026

Pure Tax Investigations
We partner with you to expertly resolve complex HMRC investigations and protect your interests.
Last updated: March 1, 2026
Visual Comparison
Dividend Data

Pure Tax Investigations

Feature Comparison
Dividend Data
Instant Access to Data
With Dividend Data, users can type a formula directly into their spreadsheet, and the data appears live. This feature eliminates the hassle of manual data entry, allowing for quick analysis of dividends, stock prices, financial ratios, and more.
Extensive Historical Data
The platform boasts over 30 years of historical stock market data, making it an invaluable resource for investors looking to perform in-depth analysis and track long-term trends. This extensive dataset enables users to make informed investment decisions based on historical performance.
Multiple Custom Functions
Dividend Data offers 16 custom functions specifically designed to address the needs of dividend investors. These functions cover essential metrics such as forward yields, ex-dividend dates, and various financial ratios, simplifying the data retrieval process and enhancing analysis capabilities.
Cross-Platform Compatibility
Whether you prefer Google Sheets or Microsoft Excel, Dividend Data works seamlessly on both platforms. Its versatility ensures that users can analyze their investments in the environment they are most comfortable with, maximizing productivity and efficiency.
Pure Tax Investigations
Bespoke, Client-Centric Strategy
We believe every situation is unique. Our process begins with listening, ensuring we fully grasp your specific circumstances and concerns. Our team then collaborates to evaluate the details and formulate a tailored, pragmatic strategy designed to achieve the best possible commercial outcome for you.
Insider HMRC Knowledge and Experience
Our collaborative team is led by former HMRC senior inspectors, providing an unparalleled understanding of HMRC's internal processes, operational approaches, and mindset. This insider perspective is leveraged synergistically to navigate disputes efficiently and effectively, anticipating HMRC's actions.
Full-Spectrum Investigation & Disclosure Support
Our team offers comprehensive guidance across the entire spectrum of HMRC engagements. We work together to handle everything from routine compliance checks and complex COP9 fraud investigations to specialist disclosures for offshore assets, crypto gains, and property income, ensuring no aspect is overlooked.
A Dedicated Buffer and Robust Defence
We position ourselves as your independent, specialist intermediary with HMRC. Our team fights collaboratively on your behalf, managing all communications and negotiations to shield you from stress. We provide a robust defence, challenging HMRC where necessary to protect your wealth and aspirations.
Use Cases
Dividend Data
Dividend Tracking
Investors can utilize Dividend Data to track upcoming dividends and yield percentages for multiple stocks. By using simple formulas, they can set up their spreadsheets to automatically update with real-time data, ensuring they never miss an important dividend event.
Financial Analysis
Fundamental investors can leverage the extensive historical data provided by Dividend Data to perform comprehensive financial analyses. By accessing various financial metrics, ratios, and earnings data, they can evaluate companies' performance over time and make informed investment choices.
Portfolio Management
Dividend Data allows users to automate their portfolio tracking, linking portfolios directly to their spreadsheets. This feature provides aggregate statistics at a glance, enabling investors to monitor their overall performance and make adjustments as needed.
Efficient Research
With the AI-powered research assistant included in Dividend Data, investors can conduct stock research more efficiently. By querying the AI for specific insights, users can gather information quickly, saving time while still accessing the data they need for informed decision-making.
Pure Tax Investigations
Facing a Code of Practice 9 (COP9) Investigation
When HMRC suspects serious tax fraud and opens a COP9 investigation, the stakes are immense. Our team works with you to navigate this civil fraud procedure, guiding you through the disclosure process to regularise your affairs and seek the best possible settlement, avoiding criminal prosecution.
Managing a Worldwide Disclosure Facility (WDF) Submission
For clients with undeclared offshore income or gains, our specialists collaborate to prepare and submit a disclosure under HMRC's Worldwide Disclosure Facility. We ensure it is accurate, complete, and presented strategically to minimise penalties and bring your tax affairs into compliance.
Defending Against an HMRC Compliance Check or Enquiry
Even a routine HMRC enquiry can be stressful and time-consuming for business owners. Our team steps in as your representative, handling all queries, providing requested information, and working synergistically to resolve the check efficiently, limiting disruption to your business.
Resolving Complex Inheritance Tax or Trust Disputes
For private clients facing enquiries into residence, domicile, trusts, or inheritance tax planning, our experts provide clear, pragmatic advice. We work together to analyse complex structures and present robust arguments to HMRC, safeguarding family wealth and succession plans.
Overview
About Dividend Data
Dividend Data is a powerful tool designed to empower dividend and fundamental investors by seamlessly integrating over 30 years of stock market data into Google Sheets and Microsoft Excel. With access to more than 80,000 tickers, it allows users to retrieve a wide range of financial information, including dividends, yields, payout ratios, growth rates, financial statements, earnings, and other essential metrics—all without the need for API keys, coding, or tedious copy-pasting. The platform was built for investors who prioritize efficiency and accuracy, enabling them to access critical data instantly through simple custom formulas. This innovative approach ensures that users can analyze stocks effectively, enhancing their investment strategies and decision-making processes. Dividend Data's commitment to providing institutional-grade data at a fraction of the cost sets it apart, making it a preferred choice for serious investors looking to maximize their returns.
About Pure Tax Investigations
Pure Tax Investigations is a specialist advisory firm that acts as a dedicated, independent buffer between clients and HM Revenue & Customs (HMRC). We are a collaborative team of experts, led by former HMRC senior Tax Inspector Amit Puri, who bring over 20 years of high-quality, insider experience to every case. Our mission is to provide robust defence and clear, pragmatic guidance for business owners, entrepreneurs, and private clients facing the immense pressure of HMRC scrutiny. We understand that tax investigations and disclosures are inherently complex and deeply intrusive. Therefore, we work synergistically with our clients, listening first to fully understand their unique situation before evaluating and formulating a bespoke strategy. Our core value proposition is delivering certainty, peace of mind, and commercial results by leveraging our deep knowledge of HMRC's latest operational approaches to resolve disputes efficiently and protect our clients' wealth and aspirations.
Frequently Asked Questions
Dividend Data FAQ
How does Dividend Data work?
Dividend Data functions by allowing users to input specific formulas into their spreadsheets, which then retrieve live data from their extensive database of stock market information. This real-time access eliminates the need for manual data entry.
Is there a free version of Dividend Data?
Yes, Dividend Data offers a free tier that provides users with 2,500 monthly credits. This allows investors to explore the tool and access essential data without any trial expiration, making it accessible for both new and experienced investors.
Can I use Dividend Data in both Google Sheets and Excel?
Absolutely! Dividend Data is designed to work seamlessly in both Google Sheets and Microsoft Excel. This cross-platform capability ensures that users can utilize the tool in their preferred spreadsheet application.
What types of data can I access with Dividend Data?
Users can access a wide range of data, including dividends, yields, payout ratios, growth rates, financial statements, earnings, various financial ratios, price history, and over 100 additional metrics, all tailored for dividend and fundamental investors.
Pure Tax Investigations FAQ
What makes Pure Tax Investigations different from my accountant?
While your accountant handles routine compliance, we are specialist tax investigation and dispute resolution experts. Our collaborative team, led by ex-HMRC inspectors, provides deep, insider knowledge of HMRC's investigation tactics. We act as a dedicated buffer and strategic defender during high-stakes conflicts, a specialised service beyond standard accounting.
What should I do if I receive a letter from HMRC opening an enquiry?
Do not ignore it or respond immediately without specialist advice. Contact our team promptly. We will work with you to understand the letter's scope and implications. We then collaborate to formulate a response strategy, often taking over all communication with HMRC to protect your position and ensure a measured, professional approach.
Can you help if I have undisclosed income from years ago?
Yes, absolutely. Our team specialises in voluntary disclosures and negotiating with HMRC to regularise historical tax affairs. We will work synergistically with you to assess the situation, determine the best disclosure route (such as the WDF or Let Property Campaign), and prepare a full disclosure to minimise penalties and interest.
What is your approach to working with clients and their other advisers?
Collaboration is at our core. We see ourselves as part of your advisory team, working synergistically with you and your existing accountants or lawyers. We ensure clear, coordinated communication and strategy, leveraging our specialist investigation expertise while they maintain their ongoing advisory role, providing a unified front.
Alternatives
Dividend Data Alternatives
Dividend Data is a comprehensive tool designed for dividend and fundamental investors, providing over 30 years of stock market data for more than 80,000 tickers. It allows users to access vital financial metrics directly in Google Sheets and Microsoft Excel, streamlining the analysis process without the need for coding or complicated setups. Users often seek alternatives due to various reasons such as pricing, specific feature sets, or compatibility with their preferred platforms. When considering alternatives, it is essential to evaluate the range of data offered, ease of use, the comprehensiveness of features, and pricing structures to ensure they meet your investment needs.
Pure Tax Investigations Alternatives
Pure Tax Investigations is a specialist advisory firm in the business and finance category, dedicated to resolving complex HMRC enquiries. Clients may explore alternatives for various reasons, such as seeking different pricing structures, requiring a specific geographic presence, or desiring a different service model that aligns with their unique circumstances. When evaluating other options, it’s crucial to consider the depth of the team's direct HMRC experience and their collaborative approach. Look for a partner that offers clear, pragmatic guidance and a proven strategy for managing the full scope of an investigation, from initial enquiry to final resolution, ensuring your interests are robustly defended.