Sentaiment

About Sentaiment

Sentaiment is an innovative AI brand perception platform designed to empower marketing, communications, and PR agencies with critical insights into how their brands are perceived across leading language models like ChatGPT, Claude, and Gemini. In an era where 89% of B2B buyers rely on AI for vendor research, understanding and managing brand representation in AI-generated content has become paramount. Sentaiment enables agencies to gain a clear, comprehensive view of their brand's digital footprint and the narratives shaping it. By conducting rapid perception audits and offering actionable insights, Sentaiment helps identify misrepresentations and seize opportunities, ensuring agencies maintain control over their brand narratives in an AI-driven marketplace. The platform is built for marketers, providing clarity and the ability to correct course swiftly, ultimately fostering a more accurate representation of brands across influential AI models.

Features of Sentaiment

Perception Audit

Sentaiment's Perception Audit feature allows agencies to query multiple AI models with over 50 brand scenarios. This automated process provides a thorough analysis in just five minutes, identifying how AI perceives a brand and uncovering any discrepancies.

Echo Score

The Echo Score is a unified metric that reflects how consistently and clearly AI models describe a brand. It tracks clarity over time, highlights specific topics influencing the score, and identifies gaps to address, allowing for proactive brand management.

Suggested Actions

With Sentaiment, users receive model-specific Suggested Actions tailored to correct errors and align brand narratives. These actionable steps prioritize impact and effort, ensuring effective communication and schema guidance to enhance overall brand positioning.

Executive Reports

Sentaiment provides easy-to-understand Executive Reports, summarizing key insights for team and board discussions. These reports include trends of the Echo Score, top issues, and planned improvements, making it convenient to share actionable insights with stakeholders.

Use Cases of Sentaiment

Brand Monitoring

Agencies can leverage Sentaiment to continuously monitor how their brand is represented across major AI models. This proactive approach allows them to quickly address any inaccuracies and ensure a consistent brand message in the digital landscape.

Crisis Management

In times of crisis, Sentaiment aids agencies in identifying and correcting misrepresentations swiftly. By understanding the narratives circulating in AI, they can take informed actions to mitigate negative perceptions and protect their brand's reputation.

Market Research

Sentaiment serves as a valuable tool for market research, providing insights into competitors’ portrayals in AI responses. This information can guide strategic planning and help agencies refine their own messaging and positioning.

Narrative Shaping

Agencies can use Sentaiment to shape the narratives around their brands before they are solidified in the market. By understanding how AI interprets their brand, they can craft content and strategies that resonate better with their target audience.

Frequently Asked Questions

How does Sentaiment ensure accurate brand representation?

Sentaiment conducts a comprehensive perception audit using multiple AI models to gather data on how a brand is represented. This analysis identifies discrepancies and provides actionable steps to rectify them.

Can Sentaiment help with outdated content?

Yes, Sentaiment highlights outdated or incorrect content influencing AI perceptions. By addressing these issues, brands can ensure a more accurate representation in AI-generated content.

How quickly can I see results using Sentaiment?

Users typically see improvements in AI visibility within 30 days of using Sentaiment, as the platform provides immediate insights and actionable recommendations to enhance brand perception.

Is Sentaiment suitable for all types of brands?

Absolutely. Sentaiment is designed for marketing, communications, and PR agencies of all sizes, enabling them to effectively monitor and manage their brand perception across influential AI models.