Oleno

About Oleno

Oleno is a collaborative, autonomous content engine designed for B2B marketing and growth teams who are serious about scaling their organic reach. It moves beyond simple article generation to function as a complete, connected system for demand-generation content. The core mission is to close the 90% execution gap that most teams face, transforming your essential content backlog into a stream of published, high-performing assets. Oleno achieves this by deeply integrating your unique strategy and brand voice directly into the content creation process. It autonomously discovers relevant topics, grounds every piece in your specific product knowledge and market perspective, and structures content to excel in both traditional search engines (SEO) and modern AI discovery surfaces like ChatGPT and Perplexity. By applying over 80 quality assurance checks and publishing directly to your CMS, Oleno replaces a fragmented stack of tools and handoffs with one synergistic system, allowing your team to focus on strategy while it handles consistent, on-brand execution at scale.

Features of Oleno

Your Playbook: Define Once, Enforce Everywhere

This is the central brain of Oleno, where your team's collective knowledge lives. It consists of interconnected studios—Brand, Marketing, Product, and Design—that store your unique voice, market positioning, product details, and visual guidelines. Once defined here, this context is automatically baked into every piece of content Oleno creates, ensuring consistency and strategic alignment without constant manual oversight. It solves the "context gap" by preserving your team's conviction and point-of-view.

Autonomous Demand-Gen Job Execution

Oleno doesn't just draft articles; it executes specific, high-value content jobs autonomously. This includes creating SEO-optimized articles, thought leadership pieces, competitive comparison content ("X vs. Y"), case studies, and social media posts. The system pulls from your Playbook to ensure each job output is opinionated and tailored to convert, moving your strategy directly into published assets without the typical translation loss or rework.

End-to-End Content Operations

This feature manages the entire workflow from brief to distribution. It automates the heavy lifting: generating multiple content angles, creating structured briefs, drafting snippet-ready articles, running 80+ QA checks for accuracy and compliance, sanitizing AI patterns, finalizing schema markup, generating brand-consistent visuals, and publishing directly to your CMS and social channels. It creates a seamless, always-on production line.

AI & Search Visibility Optimization

Oleno is specifically engineered for dual-surface visibility. It structures and grounds content not only to rank highly in traditional search engines (programmatic SEO) but also to be cited as a authoritative source by large language models (LLMs) like ChatGPT and Claude. This compounds your organic reach by ensuring your content is discoverable across both the search engines and the emerging AI-powered answer engines your audience uses.

Use Cases of Oleno

Scaling SEO and Programmatic Content

For teams buried under a backlog of essential SEO articles, category pages, and product-led content, Oleno acts as a force multiplier. It autonomously researches, writes, and publishes search-optimized content at the volume and consistency required to compete, transforming your content roadmap from a wish list into a live, ranking asset library.

Building Authority with AI Citations

Companies looking to establish themselves as thought leaders in spaces where AI models provide answers can use Oleno to systematically create deeply grounded, authoritative content. By ensuring information is structured for LLM consumption, Oleno helps your brand become a cited source in AI-generated responses, building trust and driving qualified traffic.

Executing Competitive and Comparison Content

Creating effective "vs." pages and competitive breakdowns is resource-intensive. Oleno automates this process by leveraging your Playbook's product and market knowledge to generate persuasive, accurate comparison content that highlights your differentiators and helps convert consideration-stage buyers.

Streamlining Customer Education and Support

Marketing and customer success teams can collaborate using Oleno to scale the creation of use case guides, detailed case studies, and educational blog posts. The Product Studio ensures technical accuracy, while the Brand Studio maintains a consistent, helpful tone, building customer trust and reducing support burden.

Frequently Asked Questions

How does Oleno ensure content quality and avoid generic AI output?

Oleno's quality is rooted in Your Playbook. Unlike standard AI tools that start from a generic prompt, Oleno begins every piece with your specific brand voice, sales narrative, product details, and market perspective already integrated. This, combined with over 80 automated QA checks for factual accuracy, compliance, and readability, ensures output is opinionated, on-brand, and high-quality, not generic.

What does "autonomous" mean in practice? Does it require oversight?

Autonomous means Oleno runs the complete content operation system from topic discovery to publication based on the parameters you set in Your Playbook. While you define the strategy and rules initially, the system executes the creation, QA, and publishing workflows without needing prompts, templates, or batch management for each piece. Your team shifts from hands-on creation to strategic governance and monitoring.

How does Oleno handle different types of content, like blogs versus social posts?

The system uses specialized "Studios" within Your Playbook and executes different "Demand-Gen Jobs." For example, a Thought Leadership job will leverage your Marketing Studio's angles, while a Social Content job will adapt that core messaging into platform-appropriate formats. The connected system ensures all content, regardless of format, is coherent and aligned with your overall strategy.

Can Oleno integrate with our existing CMS and workflows?

Yes, a key part of the Content Operations feature is direct publishing to your CMS. Oleno is built to slot into your existing tech stack, automating the final publishing step to reduce manual work. It also facilitates distribution to social networks, creating a more synergistic workflow between content creation and promotion.