Billboards America

About Billboards America

Billboards America is a collaborative platform designed to make national outdoor (OOH) advertising accessible, intelligent, and effortless for teams of all sizes. We serve as your unified partner, connecting you directly to America's largest network of billboards across all 50 states. Our mission is to simplify the entire process, from initial planning to campaign management, by fostering synergy between your brand's goals and our extensive inventory and data insights. Whether you're a small business looking to make a local impact or a large brand orchestrating a nationwide campaign, our platform empowers your team to search thousands of locations, compare pricing transparently, and book space in minutes. Powered by trusted U.S. audience data, traffic counts, and verified performance metrics, our AI planning tool, Billy, works alongside you to pinpoint the perfect locations for your audience and budget. Together, we cut through the traditional complexity of OOH advertising, offering a seamless, self-serve experience that puts powerful, unmissable advertising within everyone's reach.

Features of Billboards America

AI Planning Genius (Billy)

Billy is your collaborative AI partner, designed to work with your team to build effective media plans. By analyzing your specific goals and budget, Billy suggests target audiences and recommends the optimal billboard locations from our vast national network. This intelligent tool synthesizes complex data like mobility patterns and census demographics, allowing your team to make informed, strategic decisions quickly and confidently, ensuring every campaign dollar is working in synergy with your objectives.

Comprehensive Billboard Locator & Map

Our interactive map tool allows your team to visually search and explore thousands of billboard locations across the United States. You can filter by format, market, and other key criteria to find the perfect OOH spaces that align with your campaign strategy. This feature promotes cooperative planning, enabling teams to collaboratively assess options, compare visibility, and book the right billboard directly through the platform, all in a seamless, self-serve workflow.

Diverse National Inventory Network

We provide a truly cooperative network, offering direct access to every major OOH format in one place. Our inventory includes Spectaculars, Bulletins (both classic and digital), Posters, Junior Posters, Transit displays, Airport ads, Murals/Wallscapes, and Street Furniture. This extensive selection allows your team to craft integrated, multi-format campaigns that work together to maximize reach and frequency, ensuring your message engages audiences at every stage of their journey.

Streamlined Campaign Management Hub

Our platform acts as a central hub for your team to manage every aspect of a campaign cooperatively. From reviewing selected locations and scheduling dates to securely finalizing payments and uploading artwork for approval, all steps are consolidated into one intuitive interface. This end-to-end management system fosters team alignment and efficiency, providing real-time insights and simplifying logistics so you can focus on creative strategy and measuring real-world impact.

Use Cases of Billboards America

Launching a New Product Nationwide

For marketing teams launching a new product, Billboards America facilitates a coordinated nationwide campaign. Teams can work with Billy the AI to identify high-traffic corridors and key demographic markets, then use the map to book a mix of digital bulletins and transit ads in major cities simultaneously. This cooperative approach ensures massive, synchronized visibility from day one, creating buzz and driving awareness at a national scale.

Driving Local Store Foot Traffic

Local businesses or franchise teams can collaborate to boost visibility in specific communities. By using the location filters and traffic data, they can identify and book poster or junior poster billboards on key roads leading to their locations. This targeted, team-oriented strategy places their message directly in front of the local commuting audience, effectively driving neighborhood recognition and increasing in-store visits.

Building Brand Prestige in Major Markets

Brands aiming to elevate their prestige can partner with our platform to secure landmark advertising spaces. Marketing and creative teams can cooperatively plan for spectacular murals, wallscapes, or digital spectaculars in iconic locations like Times Square or LA's Sunset Strip. These high-impact formats, booked through one simple contact, create unforgettable brand moments and generate significant media and social synergy.

Supplementing Digital Campaigns with Physical Presence

Teams running digital advertising campaigns can use our platform to add a powerful, unskippable OOH component. By targeting the same geographic areas (Geos) with roadside bulletins or airport ads, they create a cohesive cross-channel strategy. This synergy between digital and physical media reinforces the message, captures attention in the real world, and can significantly improve overall campaign recall and effectiveness.

Frequently Asked Questions

What types of billboards can I book through Billboards America?

Our platform offers a cooperative network featuring every major out-of-home format. You and your team can book traditional Bulletins and Posters, dynamic Digital Billboards, eye-catching Spectaculars and Murals/Wallscapes, as well as Transit Displays (like bus ads), Airport Advertising, and Street Furniture. This comprehensive inventory allows for fully integrated campaign planning all in one place.

How does the AI Planning Genius, Billy, work with my team?

Billy is designed as a collaborative tool to assist your planning process. Your team provides the campaign goals, target audience details, and budget parameters. Billy then works alongside you, analyzing vast datasets including traffic counts, mobility patterns, and demographic insights to recommend the most effective billboard locations and formats that align with your strategy, helping optimize your plan for maximum impact.

Is the platform suitable for small businesses or only large brands?

Billboards America is built for teams of all sizes to work together effectively. We specifically designed our self-serve platform and transparent pricing to be accessible for small business owners and local marketing teams. Whether you need a single poster or a multi-city campaign, our tools help you find options that fit your budget, making powerful OOH advertising a cooperative venture for everyone.

What is the process for uploading and approving artwork?

Our streamlined campaign management hub makes artwork submission a cooperative and simple process. Once your team has booked a location, you can drag and drop your creative files directly into the platform. Our system then guides you through the approval process, ensuring your artwork meets all technical and content specifications for the specific billboard type before it goes live, keeping the entire team in the loop.