B2B Go-to-Market Partner

About B2B Go-to-Market Partner

B2B Go-to-Market Partner by devlo is a specialized agency service designed to be your dedicated outbound sales engine. We partner with B2B SaaS and tech companies that excel at building innovative products but need a synergistic force to accelerate their market entry and revenue generation. Our core mission is to seamlessly bridge the gap between your product launch and sustainable sales growth. We act as an extension of your team, taking full ownership of the outbound Go-to-Market (GTM) strategy. This includes everything from defining your Ideal Customer Profile (ICP) and crafting multi-channel campaigns to sourcing verified leads, executing outreach, and booking qualified sales meetings. Our collaborative approach ensures your internal sales talent can focus entirely on closing deals, while we handle the complex prospecting front. With a predictable investment model and a rapid 21-day launch timeline, we transform the costly, risky endeavor of building an in-house SDR team into a streamlined, results-driven partnership that scales your revenue without scaling your operational headaches.

Features of B2B Go-to-Market Partner

End-to-End Outbound Methodology

Our partnership is built on a proven, six-step framework that we execute in lockstep with your team. It begins with co-creating a precise Ideal Customer Profile and extends through value proposition alignment, multi-channel campaign strategy, data sourcing, sequence activation, and lead qualification. This holistic, collaborative process ensures every aspect of your outreach is optimized and aligned, creating a steady, high-quality pipeline that feeds directly into your sales cycle.

Enterprise Tech Stack & Agility

We bring the power of an enterprise-grade sales tech stack—including tools like Clay, Lemlist, and LinkedIn Sales Navigator—to the partnership without any licensing fees or setup burden for you. More than just tools, we employ a culture of continuous optimization. Our team actively conducts A/B testing, analyzes campaign performance in real-time, and makes agile pivots to ensure your outreach maintains maximum momentum and effectiveness.

Transparent & Predictable Partnership

We believe in true transparency and acting as an integrated part of your team. You receive detailed weekly and monthly reports on key metrics like open rates, reply rates, and pipeline generation. This open collaboration allows for feedback-driven strategy adjustments. Financially, we turn the fixed, high-cost risk of hiring into a predictable variable investment, offering flexible models like monthly retainers starting from a clear point, giving you control over acquisition costs.

Tailored Global Campaign Execution

Your message needs to resonate locally to be effective globally. Our team crafts and executes outreach in native English, French, and German, ensuring cultural and linguistic fit. We work with you to tailor strict ICPs and messaging by specific industry, region, and compliance considerations, allowing for precise new market validation and expansion with a partner that understands local nuances.

Use Cases of B2B Go-to-Market Partner

Accelerating Time-to-Revenue for New Launches

For companies that have just launched a new product or feature, we provide the immediate market entry capability they lack. We collaborate to quickly define the target audience, build campaigns, and launch outreach within 21 days, ensuring your growth trajectory starts immediately and doesn't lag behind your development milestones.

Scaling Pipeline Without Scaling Headcount

Growing companies needing to increase sales meetings but hesitant to incur the high cost and management overhead of recruiting, training, and managing an in-house SDR team find an ideal partner in us. We function as your instant, expert outbound department, booking qualified demos so your valuable closers can focus on negotiation and conversion.

Validating and Entering New Markets

When exploring new geographic regions or verticals, our service acts as your strategic scout. We partner with you to test value propositions, refine messaging, and identify product-market fit through targeted campaigns. This provides fast, risk-free validation and a clear path to revenue in new markets before making significant internal commitments.

Augmenting and Re-energizing Existing Sales Efforts

For teams with an existing but underperforming or stagnant outbound function, we bring fresh strategy, advanced tools, and proven processes. We collaborate to analyze current gaps, inject new energy into campaigns, and implement optimized sequences, effectively augmenting your team's capacity and boosting overall pipeline performance.

Frequently Asked Questions

What is your typical timeline to launch a campaign?

Our collaborative process is designed for speed and efficiency. From initial kickoff to the first outreach emails being sent, we typically launch a fully configured and targeted campaign within 21 days. This rapid timeline includes all strategic alignment, tech stack setup, ICP finalization, and content creation, allowing you to see momentum quickly.

How do you ensure the leads booked are high-quality and a good fit?

Quality is built into our partnered methodology. We begin by co-creating a strict Ideal Customer Profile with you. Our qualification step then filters prospects based on explicit budget, authority, need, and timeline (BANT) criteria before any meeting is ever booked. We only hand off leads that have demonstrated genuine interest and fit your defined parameters.

What does the collaboration and reporting process look like?

We operate as a transparent extension of your team. You will have direct access to our campaign managers and receive comprehensive weekly and monthly reports. These reports detail key performance indicators like emails sent, open rates, reply rates, and meetings booked, fostering an environment of open feedback and continuous, data-driven strategy refinement.

Do we need to have any existing sales tools or infrastructure?

No, you need no existing infrastructure. Our partnership is turnkey. We provide and manage the entire enterprise-grade tech stack required for effective outreach, including CRM connectors, email automation, and prospecting tools. This allows you to benefit from top-tier technology without any associated licensing costs or setup complexity.

Pricing of B2B Go-to-Market Partner

We offer flexible and predictable partnership models designed to align with your goals and budget. Our engagements can be structured on a monthly retainer basis, a per-booked-meeting basis, or as project-based fees for specific initiatives. This approach turns fixed hiring costs into a scalable investment. Our starting investment for ongoing pipeline generation begins at $3,000 per month, providing a clear and manageable entry point to our services.